from effective distribution to monopoly
building a good product is the easy part. finding distribution is the job.
you won't know which channel fits your product until you test several at once, cheaply: ads, cold outreach, content, partnerships, communities. don't copy what worked for someone else's company. their constraints aren't yours.
the only honest signal that a channel works is paying customers at a cost you can sustain, not impressions or engagement. kill channels that don't convert, no matter how good they look.
once a channel starts converting better than the rest, that's your sweet spot. concentrate there. you now understand its mechanics better than most competitors ever will.
but a channel that works today won't work automatically tomorrow. treat it as a position to defend: ask customers what's missing, iterate, keep maintaining it.
the real goal isn't a working channel. it's becoming the dominant, default choice on that channel, a practical monopoly most competitors never earn because they spread thin instead of committing.