I am a lecturer at the faculty of economics and business, Univesitas Udayana in Denpasar, Bali. My work sits at the intersection of management, marketing, and consumer behaviour, and I teach and research within the bachelor in Managemen program.
Publications:
driving academic excellence: how management strength, passion, and empowerment enhance lecturer performance in higher education — frontiers in education (2026), with rahyuda, rahmayanti, dewi t., and ditha. doi: 10.3389/feduc.2026.1726960 read here
analisis perceived price dan quality sebagai determinan perceived value pengguna chatgpt — riggs: journal of artificial intelligence and digital business, vol. 4 no. 3 (2025), pp. 8043–8052. doi: 10.31004/riggs.v4i3.3222 read here
social entrepreneurship intention: roles of social work experience and university-based entrepreneurial support — jbk jurnal bisnis & kewirausahaan, vol. 21 no. 2 (2025), with rahmayanti, purba, and juliartini read here
predicting motivational outcomes in social entrepreneurship: roles of entrepreneurial self-efficacy and situational fit — researchgate read here
peran self-efficacy dalam memediasi pengaruh pengetahuan berwirausaha, tingkat pendidikan, lingkungan keluarga, dan pengalaman kerja terhadap minat berwirausaha — researchgate read here